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Message from the CEO

South Australia is without doubt the most significant wine region in the World. 

Sure France makes Great Champagne and Germany has a huge history of Whites. California with its NAPA Valley can cut it with the world's best. New World Wine in such places as South Africa, Chile and Argentina are on The Map as "NOW" Wines ....and Australia has burgeoning regions in nearly every State.

The inescapable fact still remains - South Australian Wines are KING with The Barossa Valley, McLaren Vale, Clare Valley, Adelaide Hills, Coonawarra, Langhorne Creek and the Riverland.

Need I say more!!!!

Actually, YES.

How do I possibly see them all or even a fair representation?

That's where we come in. At "Life is a Cabernet" I have created the ever evolving tour which caters to the most expert wine connoisseur to the most uninitiated wanting to have a wine experience
Because ALL of South Australia's Wine regions have History and personality as well as premium wine it is easy to provide an unforgettable day out in the State that most International Tourists to our shores ignore.

In fact only 9% of all visitors to our shores ever come here not knowing What South Australia is all about.

Being a native South Australian who has lived and travelled all around the world what I do know is that you will never forget our Fair State after a day with, "Life is a Cabernet."


I guarantee an entertaining experience in World Class comfort with some of the best Food, Wine and Hospitality that you will ever have know.


Did I mention our Humility? It''s only matched by our humour and our desire to send you back from whence you came - wanting to visit us again.


If I were to organise travel around South Australia for my Mother, Dad, Sister, Brother, Aunt, Uncle or Boss I would do it with "Life is a Cabernet" because it is the trip that I would want to do.
Let me prove it to you. See you soon.

Ralf J. Hadzic - Managing Director
Life is a Cabernet